1. Building customer relationships
2. Adapting and improving
3. Increasing web traffic
4. Winning new customers
5. Keeping up with the Joneses
- Many of your existing customers are already participating in social media
- Talking about your products or services
- Opportunity to actively engage with your market
2. Adapting and improving
- Feedback you receive can be a valuable tool in helping to develop your products
- Interactions within the social media landscape can help ensure that your reviews are always good.
3. Increasing web traffic
- Become a hub for those whose interests lie in your particular offering and area of expertise.
- Providing relevant content through blogging and tweets etc.
4. Winning new customers
- Will result in greater revenue
5. Keeping up with the Joneses
- Chances are your competition is already engaged in social media marketing
- Good incentive to do it bigger and better than them. (Doughnut, 2014)
The Social Media Effect
The following graphic illustrates the potential power of an effective social media campaign and how a company can take content created such as posts, comments, videos and convert that into high page ranking on Google search results. There are more specialised methods of affecting where a website appears in search results. I will be discussing this later in the month. In the meantime, please review the image below.
Doughnut, D., 2014. 5 Reasons Why Social Media Was Born for SMEs. [Online]
Available at: http://www.digitaldoughnut.com/feeds/feeds/5-reasons-why-social-media-was-born-for-smes-slideshare
[Accessed 16 January 2014].
Image Source: http://www.debaird.net/blendededunet/2010/03/content-strategy-and-the-social-media-effect.html
Available at: http://www.digitaldoughnut.com/feeds/feeds/5-reasons-why-social-media-was-born-for-smes-slideshare
[Accessed 16 January 2014].
Image Source: http://www.debaird.net/blendededunet/2010/03/content-strategy-and-the-social-media-effect.html